Beachwood Baby
Beachwood Baby is a sustainable, woman-owned clothing company inspired by the Mediterranean lifestyle. They are dedicated to creating versatile and timeless pieces for every stage of womanhood. Committed to giving back, they plant a tree in the Amazon Rainforest for every order placed and donate a clean birthing kit to a mother in need with every ring sling sold.
Campaign Case Study
Project Overview
Client: Beachwood Baby — eco-conscious maternity and baby lifestyle brand
Project Type: Blog Copywriting + Product Page SEO Optimization + Ongoing Content Consulting
Your Role: Senior Copywriter
Objective
Increase organic visibility and engagement for the client’s linen apparel and accessories collection. The brand needed copy that spoke directly its audience’s love of sustainable living and performed well in search results, while maintaining a warm, storytelling-driven tone that resonated with eco-conscious customers.
Strategy & Approach
Conducted keyword research using SEMrush and Google Search Console to identify high-volume, low-competition terms in sustainable maternity fashion.
Developed a content calendar tied to seasonal buying trends and product launches.
Crafted SEO-optimized blog posts blending brand storytelling with strategic keyword placement.
Wrote and optimized product and collection pages to highlight functional benefits and eco-friendly qualities.
Implemented internal linking to boost authority for priority pages.
Results
Increased organic traffic to targeted product pages, expanding the brand’s online visibility.
Enhanced conversion rates through more persuasive product descriptions and user-focused messaging.
Improved blog engagement metrics, with readers spending more time on content and exploring related pages.
Achieved featured snippets in search results for high-value keywords, boosting authority and click-through rates.
