Project Overview

• Client: Little Obsessed — a quirky brand offering small, meaningful, and affordable gifts spanning decor, toys, and more.

• Project Type: Blog Copywriting + On-site and Off-Site Copy + Product Copy + Search Engine Optimization + Ongoing Content Consulting

• Your Role: Senior Copywriter

Objective

Little Obsessed needed to stand out in a crowded gift market. Their goal was clear: increase search visibility, engage gift-giver audiences with storytelling that matched their whimsical brand, and improve conversions—all through content that felt playful yet purposeful.

Strategy & Approach

• Executed keyword research using tools like SEMrush and Google Search Console to uncover relevant, niche keywords tied to gifting occasions and quirky products (e.g., personalized workspace items, STEM gifts, graduation gifts).

• Built an SEO-aligned content calendar keyed to prime life moments for gift giving —STEM interest, grad season, home décor refreshes—ensuring blog topics matched search intent and seasonal trends.

• Crafted blog posts with compelling storytelling and SEO.

• Wrote on-site product copy that emphasized emotional resonance and practical appeal.

• Improved site navigation and discoverability through internal linking between blog posts and relevant product pages.

• Delivered strategic monthly consulting—analyzing performance trends, refining calendar priorities, updating keywords, and aligning content with evolving brand messaging.

Results

• Increased organic traffic, expanding overall brand visibility across both blog and product pages.

• Enhanced engagement and user flow, encouraging users to explore more content and product listings.

• Elevated conversion potential with compelling, audience-focused messaging.

• Achieved featured snippets for key search queries, amplifying credibility and click-through performance.