Project Overview

• Client: Reiki Healing Hope — an influencer brand offering holistic wellness and spiritual healing services.

• Scope: Comprehensive project including Multi-Channel Content Strategy, Social Media Management, Web Design, Email Marketing, Search Engine Optimization, Graphic Design, Content Creation, Community Engagement, Product Design, and Copywriting.

• Role: Creative Content Manager

• Timeline: November 2023 – November 2024

Objective

Reiki Healing Hope needed to elevate its brand presence through a cohesive, multi-channel content strategy. The project required building and unifying the brand tone across website, email, social media, and product offerings — while deepening community engagement and ensuring visual alignment with the brand’s spiritual ethos.

Strategy & Approach

• Established a holistic content strategy guided by nurturing, clarity, and spiritual authenticity.

• Redesigned the website using graphic design, copywriting, and SEO best practices to improve user experience, brand cohesion, mobile optimization, and navigation.

• Managed social media channels with a consistent narrative and visual style, developing an engaged, supportive community.

• Implemented email marketing campaigns, incorporating healing messaging, service promotions, and spiritual reflections to drive reader connection and conversions.

• Crafted graphic assets — including social visuals, website assets, podcast imagery, email headers, merch designs and infographics — ensuring brand consistency across all touchpoints.

• Contributed to product design and storytelling, aligning tangible offerings with the brand’s healing and aesthetic values.

• Facilitated ongoing community engagement through content that invited spiritual conversation and resonance.

  Execution Highlights

• Launched a brand-new website integrated with storytelling-focused pages, service descriptions, and user-friendly layout.

• Produced a blend of blog posts, social media content, and email sequences, all reflecting spiritual tone, clarity, and audience needs.

• Designed visually compelling graphics and visual assets that captured the serenity and authenticity of Reiki Healing Hope.

• Coordinated email campaigns that combined nurturing copy with calls to action, building trust and brand uplift.

• Developed product designs that merged brand identity with clear value messaging.

Results

• Expanded brand visibility and consistency across all channels, strengthening the cohesive presence of Reiki Healing Hope.

• Increased engagement and community interaction, encouraging deeper dialogue and brand connection.

• Enhanced user experience and trust through thoughtful web and email design paired with inviting copy.

• Promoted service offerings through aligned, spiritually resonant messaging that felt authentic and approachable.

• Successfully managed multiple concurrent projects across content, design, and digital channels — meeting deadlines and maintaining consistent quality.